Thomas Hicks New Media
Consulting provides business strategy, marketing, and project management
services for media companies.
Recognized as a pioneer
in building businesses at the intersection between technology and media, Hicks
has a distinguished history of developing innovative business models and using
technology to create compelling consumer experiences that inform, entertain and
educate. His clients include National Geographic, BBC America, Oxygen, the
Bravo channel, the Independent Film Channel, Hallmark Channel, Time Warner,
American Movie Classics, public television stations, and a host of start-up
companies in the entertainment, health, education and technology areas.
Hicks is a partner in
MediVista Media, whose place-based television network, Everwell, plays in US
physician offices. In addition to
helping launch the television network, Hicks launched the company's consumer
web site, www.everwell.com.
Before starting his own
consulting practice, Hicks served as Chief Operating Officer of AccentHealth, a
diversified health information company that provides healthy life style video
programming to over 50,000 doctor's offices in over 10,000 locations. At
AccentHealth, Hicks oversaw operations and had full P/L responsibility.
AccentHealth programming was recognized with gold and silver CINDY's (Cinema in
Industry Award) and the Silver Award from the National Health Information
Awards, which honors the country's Best Consumer Health Information Programs.
Hicks also participated in raising equity financing for AccentHealth.
In 1994, Hicks conceived
of and launched Discovery Channel Online, the first entertainment-oriented web
site. As General Manager from 1994 through 1998, Hicks had full P/L
responsibility for Discovery's internet initiatives, managing distribution,
e-commerce, ad sales, and strategic deployment of Discovery Channel Online
through DCI's international partners. Under Hicks, Discovery Channel Online
consistently ranked as a top news and information site and a leader in Internet
advertising revenue; he also successfully established Discovery's e-commerce
efforts. Hicks negotiated strategic agreements with Microsoft, Yahoo, C-Net,
and MSNBC, among others.
Under Hicks' leadership
Discovery Channel Online efforts won both critical and audience acclaim,
garnering numerous awards, including the international Milia d'Or for best
worldwide web site, and the Software Publisher's Association Codie award.
Hicks' Discovery Channel Online team achieved many online "firsts", including
posting the first real-time images to the web from the Titanic in 1996,
providing live coverage of the Mars Pathfinder landing, and collaborating on a
series of scientific expeditions with scientists from the American Museum of
Natural History. Many of the design and technical innovations the Discovery
Channel Online team made have become web site standards.
Hicks supervised all of
Discovery's publishing operations prior to conceiving and launching Discovery
Online. As Publisher, he oversaw two award-winning consumer magazines -- one of
which he launched -- and initiated Discovery's book publishing efforts in
collaboration with Random House, Abrams and McGraw Hill.
Hicks has an extensive
background in consumer marketing. Prior to joining Discovery in 1992, he was
director of marketing for The National Journal, the prestigious
Washington, DC-based publication, where he launched CongressDaily, the
first mass-distributed daily fax newsletter. Hicks also served as associate
publisher for The New Republic, overseeing advertising, circulation and
production operations. Hicks started his career at U.S.News and World Report
as the student subscription program manager and later as direct mail
manager. He has also served as a private magazine consultant, providing
marketing and finance strategy to various national publications. Hicks, who
started his career as a high school English teacher and educational materials
developer, is the recipient of multiple EdPress Awards for excellence in
Hicks has been an
invited speaker at national and international industry functions and
conferences, including Jupiter, Gartner Group, Internet World, COMDEX, National
Cable Television Association, the Software Publisher's Association, and the
Banff Television Festival. He has served as a judge of the World Wide Web
Health Awards and the Web Marketing Association's Internet Advertising
Hicks graduated from
American University in Washington, DC, earning a Bachelor of Arts in
Literature. He lives in Wilmington, NC, with his wife. They have two grown children.